Wednesday, February 18, 2009

Green LA girls recent post about the Fuel Film!!!

Fuel: An Entertaining primer on a clean energy future

Posted by Siel in art/lit/music, environment, film (Thursday February 12, 2009 at 11:14 pm)


Watch Fuel, and you’ll likely have one of these two reactions during the first hour: “OMG biodiesel ROCKS so why don’t we run everything on biodiesel already!!!” or “Don’t the filmmakers realize that biodiesel poses huge environmental problems of its own?”

The last half hour of Fuel reconciles these two sides somewhat, cluing in the biodiesel newbies on the fuel’s dark sides, while assuaging the biodiesel critics that their concerns are indeed valid concerns — before proposing a more complicated future of green fuel.

Fuel traces the story of one Josh Tickell, a grease-lovin’ dude who spent an idyllic childhood in Australia, moved to oil industry-polluted Louisiana where many people had health problems (his mother suffered 9 miscarriages), discovered biodiesel in Germany, then basically became a techie hippie of sorts — traveling around in a biodiesel ride to educate the public on the power of grease.

Watch Fuel, and you’ll get a quick lesson on all the problems posed by America’s addiction to oil: Huge oil spills as a result of Katrina, general environmental pollution, health problems, etc. You’ll also get a quick primer on how the government’s encouraged this addiction, with big subsidies for big cars, even bigger subsidies for oil companies — and a willingness to wage huge wars to get oil.

And during the bigger part of the film, Fuel pushes biodiesel as the obvious, easy, and quick solution to all these oil-related problems. Josh pretty much deifies Rudolf Diesel, pointing out that his engine was originally designed to run on peanut oil, taking the power away from big oil and giving it back to small farmers. (below: at the Fuel premier at Conserv Fuel last night)

Of course, biodiesel’s not without its own problems — which Fuel finally gets to in the last half hour of the film. When it does though, Fuel clearly outlines the many concerns: genetically-modified crops, monoculture farms, razed rainforests, etc. Read Tom Philpott’s post from yesterday, “Don’t suffer biofuels gladly,” for a quick look at why many environmental groups oppose government subsidies as they’re currently awarded for biofuels.

In fact, Fuel ends up reporting that biodiesel’s really only a small part of our green fuel / energy future. And despite the fact that most of the film seems to push readily-available biodiesel as the immediate eco-fuel solution we can use now, Fuel in the end showcases the most environmentally viable biofuels as algae-based biodiesel and cellulosic ethanol — fuels that aren’t even commercially available or viable yet.

That last half hour, in fact, packs in a whole lot, expanding the biodiesel-is-the-solution mantra and complicating it, to include wind, solar, public transportation, energy efficiency, and other alt fuel sources (some still just experimental). For a film that seems to start out pushing an instantaneous solution to our oil problem, the conclusion of Fuel’s much less simple and immediate. There is, in fact, no instant solution — though there are a rainbow of partial solutions that could, if cobbled together, give us a clean energy future.

While I do think that the biodiesel-rah-rah part of Fuel could’ve been whittled down, I loved how the film quickly explained in easily understandable terms both the promises and challenges posed by the many alternative energy options that are currently under debate. Plus, fans of Sheryl Crow, Julia Roberts, Naomi Klein, Barbara Boxer, Woody Harrelson, Neil Young, Willie Nelson, Larry David, Larry Hagman, or Bart Reed will love seeing their celebrity in action.

Watch Fuel free by biking 3 blocks tomorrow — or just make sure you catch the film this weekend to ensure its future success. Fuel opens in L.A. tomorrow in two theaters: AMC Broadway on 3rd Street in Santa Monica and Sunset 5 Laemmle in West Hollywood.

Interview with Josh Tickell on Leno...



GO SEE THE FUEL FILM!!!

Sunday, February 15, 2009

The Fuel Film!!!! GO SEE IT!

This movie is so well put together it is a MUST SEE!!! Go see it this week in LA - find a theater at http://www.thefuelfilm.com!



CHANGE YOUR FUEL, CHANGE THE WORLD!

Thursday, February 12, 2009

11 Easy ways to have a pink and green Valentine's Day!

Show your significant other and best buds you really care by thinking pink and green this February 14. And since volunteering and contributing to nonprofits is the new green, go gift shopping at Do Something's nonprofit shopping mall. Many of the gift ideas below are available on the site, which donates a portion to Do Something. So surf over, and shop away! You’ll feel great knowing that you’re spreading love and giving back this Valentine’s Day! (Psst: Email this guide around so you can be on the receiving end of some of these goodies!)

  1. Send an e-card . . . American Greetings Corporation reports that around a billion physical valentines are mailed each year. If one billion cards were laid out end to end, they would stretch around the world five times. Whoa, that's a lot of trees – and trees help our planet by soaking up that bad, global warming-causing carbon dioxide. Not to mention, emailed V-cards also make cents in this economy.
  2. . . . .or a recycled one. Determined to deliver physical proof of your love? Buy recycled paper and make your own heart-shaped greetings (Aww!) or Google eco-friendly card brands for purchase.
  3. Donate to an environmental organization. It doesn’t have to be a lot of money – it’s the thought that counts. This gift’s a particularly good idea for the serious eco geek in your life or the parent who has everything.
  4. Give green flowers. No, not weeds or clovers (though if you find a four-leaf one, you might want to save it for next month). Here’s the scoop: Nearly 90% of V-Day roses are imported from Colombia and Ecuador. In addition to the air freight costs, most flower growers there need not adhere to the safety standards that produce suppliers do. This means their flowers may be doused in chemicals to maintain their unblemished appearance. So check out VeriFlora-certified flowers or 1-800-Flowers (both are available on Do Something's shopping mall). The blooms are sustainably grown, guaranteeing not only adherence to the highest of environmental standards, but also fair labor practices.
  5. Buy a gift card for a yoga or pilates class. #1: We all need to get off the couch and get in shape. #2: Your local health club or spa is probably hurting for business (dang recession!). #3: Always give a gift that you’d like yourself. Here’s an idea: buy yourself a class too and go together.
  6. Think fair-trade chocolate. Valentine's Day will be extra sweet for you, your beloved and the cocoa farmers too. Farming families earn a price for their product that is adequate to meet their basic human needs. Additionally, environmentally sustainable production methods are required, and you can be assured that forced and abusive child labor was not involved. Organic Style has some great options and is available on Do Something's shopping mall. Search for their "Life is Sweet" Fair Trade Chocolates or Organic Gourmet Signature Chocolates
  7. Opt for natural perfume. It’s a popular gift this time of year, but did you know that your average fragrance is a total chemical cocktail – not something you'd want all over your body. Gross! There are a ton of beauty vendors on Do Something's shopping mall that sell all-natural brands of perfume. One name you can trust is LAVANILA. They carefully infuse pure essential oils with 100% active botanicals for natural fragrances that are fresh, clean, and nurturing.
  8. Send a Valentine to a candy company . . . that doesn't sell organic fair-trade chocolate. Take action by asking the company to use fair-trade chocolate. Explain the benefits and why it would make you want to buy their candy.
  9. Buy local groceries for your Feb. 14 dinner. What’s better than a V-date with your boyfriend, girlfriend, or a bunch of your best friends? A V-date that features delicious fare you’ll find at a farmer’s market or in the local section of your supermarket. Buying local foods saves on the transportation, energy, and packaging it takes to bring produce from faraway (and hence, cuts down on greenhouse gas emissions) while also supporting local farmers.
  10. Lead the charge on making V-Day green at your school. Encourage your principal, class prez and/or team or club to start new, eco-fabulous traditions - like, for those sweetheart sales, swap out those plastic bags filled with candy for paper ones (tie ‘em with raffia – it’s organic!), use fair-trade chocolates, and look into potted flowers that can be replanted instead of single-stemmed ones that will die within a few days.
  11. Go on an environmentally friendly retreat. Spend some time at a local wildlife reserve, park, or natural area – even if it means bundling up. Being at one with nature will remind you how precious our planet is. Or see if your parents might consider a V-Day getaway. This year Feb. 14 falls on a long weekend (it’s also President’s Weekend) so the timing is perfect. We love Gaiam’s earth-friendly travel options and there are some other great travel deals out there too!

Want to shop for a good cause all the time? Just download this widget (http://shop.dosomething.org/shop/widgets/9) and anytime you buy something at your favorite shopping sites, a portion will come back to Do Something (and cost you nothing!). How sweet is that!

Tuesday, February 10, 2009

Weekend in Boston (part three)

After a weekend drenched in resistance art and Fairey's wheat pasted posters. I couldn't help but go on a propaganda binge.

Here's a nice little compilation of propaganda posters that are as beautiful as they are fascinating and some good books if this kind of thing strikes your fancy too.

Few of my faves from the Chinese Revolution:

This one is promoting their new space program.
Not sure what bunnies and panda bears have to do with space programs but I am totally on board.



"We study hard for the revolution"



Classic Communist vibe.


This one is Fairey's. Kind of interesting side by side the Chairman Mao poster. I really like the peaceful twist on the classic red and black radiating message.


And who doesn't love a good Soviet poster:


'Realize the Great Plan of Great Works!'


This one's called 'Liberating Army'
liberated indeed...

American Posters during WWII:





Don't forget Cuba:

Pretty piece with doves and Che.


Now for some great books on political PROP art which you can buy through www.nonprofitshoppingmall.com:


PROP ART by Gary Yanker


The Story of the South African Poster Movement by Judy Seidman


ALL ART IS PROPAGANDA by George Orwell


...And last but not least let's take a look at other artists in Fairey's genre who have fused historical posters of the past with their own political spin. Playing with the design, concept and means of effective propaganda.


Robbie Conal - Known for his mass campaigns which used punk kids (what is now widely known as a 'street team') to spread his posters and media.


Barbara Kruger -


Not sure who this is but it's definitely Kruger-esque
OMG I love this one sooooo much!

So that wraps up this segment of my trip to Boston: Karmaloop, ICA, Harvard School of Design and down the memory lane of propaganda of the past. Hope you enjoyed!





Monday, February 9, 2009

The Fuel Film in LA this Friday!

Come out and support my friends:

Weekend in Boston (part two)

So the Karmaloop party continued without the star DJ/man of the hour.



ICA Museum - all dressed up for an 'experiment' that never really took off.



Karmaloop's TV star Julian Wadsworth. I love this guy - a. for not smiling in any picture and b. cause he's got that 'I just crawled out of my cave, leave me alone' vibe.



Karmaloop owners: Dina and Greg Selkoe



Ummm.. are you catching on to the hot chicks with nerd guys theme yet?
Must be a Ivy League phenomenon.



Hay... and here's me - trying to be hip and relevant.

I think had Fairey actually shown up, the music would've finally jelled and the party would have gotten off it's feet. But instead there was a disjointed feel, the poor DJ who had to scramble to fill in for Fairey, never quite got his bearings.

As for me, I was on Cali time and did the unthinkable - stayed up till 5am and went to 3 afterparties. I simply wasn't tired...

Fairey probably stayed up till 5am too during his night in jail. He had this to say Monday morning:

Sunday, February 8, 2009

Weekend in Boston... (part one)



This week I went to Boston to attend the opening party of Shepard Fairey's 20 year retrospective at the ICA. This event was sponsored by Karmaloop, a Boston street wear boutique which pumps out it's community's perspectives online with its own "TV" channel and its in-your-face, for us by us, mixed media shopping site.







Prior to the party I had the rare opportunity to sit in on a lecture at the Harvard School Of Design. The speaker was Albie Sachs, and the lecture over-viewed the revolutionary art and architecture that makes up the Constitutional Court of South Africa.

Sachs, an equal rights attorney and activist, had been incarcerated and nearly assassinated for his beliefs and actions during the South African Apartheid. In 1990 he took an active part in the negotiations which led to South Africa becoming a constitutional democracy. After the first democratic election in 1994 he was appointed by President Nelson Mandela to serve on the newly established Constitutional Court.

In addition to his work on the Court, he has traveled to many countries sharing the South African experience in healing divided societies. He has also been engaged in the sphere of art and architecture, and played an active role in the development of the Constitutional Court building and its art collection on the site of the Old Fort Prison in Johannesburg.


While the art reflects the work of the broadest spectrum of South African contributors, among others, much of it can be defined as “resistance art.”

The thread of my evening was becoming apparent. While Sachs spoke and showed slides of the Courthouse and it's many heartrending installations, I couldn't help but draw the obvious link to Fairey's exhibition (which I was excited to be attending in about an hour). Fairey's work is roughly based off both fascist regimes' and freedom movements' propaganda. His exquisite versions of cultural icons and historical moments of significance make the point loud and clear - media has a very real power and influence. The use of graphics, posters and art can incite both mass following or rebellion.






Fairey, the now big name artist, went for years as the anonymous force behind the ever-present OBEY / Andre The Giant campaign. The ubiquitous images of André René Roussimoff were plastered everywhere. The direct order to OBEY without any clear understanding as to why the professional French wrestler was chosen to be iconified by Fairey, made the campaign even more intriguing.

Fairey told you that Andre the Giant had a posse...



...and when you traveled and saw the giant's face in every major city you went to, you had to believe that indeed he did.


And as is evident in Obama's case, once Fairey declares it... it is so.



Unfortunately before Fairey had a chance to enjoy a party celebrating his now widely accepted street art, he was picked up by Boston police on his way into the gallery.

"Fairey was arrested Friday night in Boston on his way to the Institute of Contemporary Art to DJ at a sold-out party kicking off his first solo exhibition, “Supply and Demand.” Two arrest warrants had been issued Jan. 24 after police determined that he had tagged property in two locations with his street art campaign featuring Andre the Giant and the word "obey," said Boston police officer James Kenneally." -LA Times (Feb. 7th)

Friday, February 6, 2009

Georgia Arnold -- Delivering the message on HIV/AIDS at MTV's Staying Alive Foundation

February is almost synonymous with all things relating to matters of the heart. Nonprofitshoppingmall.com found it fitting to highlight the Staying Alive Foundation, whose multimedia global HIV and AIDS prevention campaign challenges stigma and discrimination associated with HIV and AIDS as well as empowers young people to protect themselves from its spread. We are delighted to introduce its Executive Director, Georgia Arnold. Instrumental in establishing both the Staying Alive campaign in 1998 and the Staying Alive Foundation in 2004, Georgia is also the Senior Vice President of Social Responsibility for MTV International, where she heads the development and implementation of public affairs initiatives.

Congratulations on Staying Alive's 10-year anniversary! You've been a driving force within the campaign since you came on board in 1998. What is your vision for the Staying Alive Foundation over the next ten years?

On World AIDS Day 2008, our programming reached 98% of the top 50 countries worst affected by HIV and AIDS. In future years, we want to continue to have this reach, but want the impact to be intensified when used in smaller grassroots contexts. It's important to me that the Staying Alive campaign is not only far reaching, but also has a real impact on the ground where it matters.

I have very high hopes for the Staying Alive Foundation. The Foundation was born from the success of the campaign and has experienced a steady growth each year since it was founded in 2004. In just five years, the Foundation has awarded over 130 grants to 101 projects in 48 countries. That's over $1m of new HIV/AIDS funding that goes directly to young people working in their communities. Going forward, the SAF will also begin investing in the training of its grantees, so that a SAF grantee not only has funding but also the skills knowledge to be sustainable in future years.

The fact that the Staying Alive campaign has the power not only to educate and inform young people using its multimedia content, but also to generate funding for the people who dedicate their lives to the fighting the epidemic on the ground, makes all our efforts worthwhile.

The current generation of young people who will benefit most from HIV/AIDS and safe sex awareness messaging are all very savvy when it comes to technology and the Internet. How has Staying Alive kept up with them? And how have social networks like ThinkMTV played a new role in finding/benefiting future leaders?

Our attachment to the MTV brand ensures that our messaging reaches young people all across the globe in ways that are accessible and relevant to a young audience. Where MTV takes care of much of the campaign's reach, we also constantly look for youth brands to partner with - brands that will allow us to extend our usual reach and educate more young people.

Our website is a key component in getting our messaging across too. It acts as a live platform where youth can engage in frank and open discussions about sex and lifestyle choices, and also access information on HIV/AIDS, sexual health and sexuality.

We also acknowledge the importance of social networking in the current media landscape. We support all our Staying Alive initiatives with Facebook pages where possible, and we've recently joined the Twitter phenomena, so Twitter users can follow Staying Alive and receive regular updates on what we're up to and the content we're producing. We've got our finger on the pulse so that we're there when the next social networking trend comes along!

Based on a few of your online profiles we understand that you have strong personal convictions in the areas of peace, justice and in building healthy communities around the world. Could you tell us a bit about your journey? What were your early inspirations? How did film and television become your medium of choice? What was your call to action in the fight against HIV/AIDS?

My journey has been about being in the right place at the right time, rather than having burning convictions to have a career in this field, but now that I'm here I wouldn't want to be anywhere else!

The campaign has grown in ways I never could have imagined since it began ten years ago. It actually started off as a one-off HIV/AIDS awareness documentary produced in 1998, which we offered to MTV channels for World AIDS Day. The documentary had a fantastic reception, and the channels came back to me the following year asking what we were delivering for the next World AIDS Day. It's grown from there really.

As the campaign has developed, a solid group of partners have come on board, allowing for more flexibility and creativity. Their support enables us to continue producing ground breaking documentaries and more - public service announcements, websites and even events, all of which connect with young people and allow us to deliver our messaging in new and exciting ways.

What message would you like ALL young people to hear?

Knowledge is power: Protect yourself - know how to, and know why to. And know what you want: Yes or No - it's your choice.


SHOP+GIVE TO

STAYING ALIVE FOUNDATION

HERE: